The Blogspot Blogger

Let me ask you this simple question: what are you doing with the traffic already visiting your website? If you are not capturing names and addresses, then you are relying on fresh traffic to feed your website each time. This is NOT smart marketing. How can I say this? Research makes it clear that visitors need about 7-10 exposure (visits) to a website before they make a purchase. It also goes without saying then that if you are not capturing contact details of your visitors you are missing out on opportunities to get the relevant repeat exposures that will result in a purchase.

Website traffic in times gone by was quite inexpensive. You did not have to worry too much about the non buyers. However, things have changed now as there is so much competition online not to mention spam filters. The average visitor goes from one website to the next at speed looking for the next best deal.

Your website plus great copy may not do it for some. They may be half interested or want to come back to your site but don't remember your website address. Yes! You tell me how many websites you visit and save them as favourites. You must capture contact details of your visitor so you can follow up.

In case you are wondering how to effectively do this then here is a simple strategy.

1. Get yourself a squeeze page with a great eye catching headline and a sub-headline.

2. Offer an incentive (so your visitor gets a freebie for giving you their email address).

3. Tell them with simple bullet points what they stand to gain from opting into your list. In other words; "what's in it for them".

4. Next, subscribe to an Auto responder like Aweber, they'll provide you with a HTML code to put your squeeze page. This will generate an opt in box for visitor details.

5. Send messages via your auto responder to each visitor that enters their details in your squeeze page.

6. Once they enter their details you send them a thank you message then a download link for the promised freebie.

7. Now follow up your visitor now turned subscriber with more useful messages that encourage them back to your website or affiliate website.

Ready to capture website traffic?

New Free eCourse at: http://www.List-Building-Success.com

Willfred is an expert author and marketer specialising in opt in website traffic capture and pre qualified traffic generation techniques.

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